Partnerships Help Drugmakers Get Closer To Patients

Proteus Biomedical has developed chip-in-a-pill technology that transmits patient data directly to a smartphone. Novartis has partnered with Proteus to investigate applications of this technology. C&EN senior editor Rick Mullin discusses how the nontraditional partnership is part of a larger trend.

Source: http://www.npr.org/2012/03/02/147815860/partnerships-help-drugmakers-get-closer-to-patients?ft=1&f=1007

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