Creative Small Business Advertising: Car Wraps | Queensland Car ...
Large businesses have an advantage when it comes to branding because they have a substantial marketing budget that small businesses typically lack. Large corporations get their brands out to the consumer through expensive ad campaigns, but most small business owners cannot afford those flashy campaigns. If you own a small business or are starting one up in the near future, you will have to get creative if you want to get your brand out to the masses.
car wrapping is not only a creative marketing opportunity, but it is an affordable option for most small businesses. This simply means you go to a professional service to turn your vehicle into a moving billboard. An actual billboard over a popular highway may be out of your budget at this point, but you can still get that level of exposure in your local community.
Wherever the vehicle goes, you gain exposure for your brand. You can guarantee that others will see your vehicle and then think of your company when they need to hire a service or purchase a product related to your business. Stationary billboards grab attention with flashy colors and interesting text, but they are limited to the people that drive by their location. Vehicles turned into billboards can be just as interesting in design and just as eye-catching, but they have the benefit of moving around for greater exposure.
The simplest way to get professional benefits from car wraps is to use them on your work vehicles. You have probably noticed company logos and professional designs on cars while you were out on the road, right? Your eye is turned by these signs, even if you have seen them a million times. If you happen to need services or products offered by a company and their moving billboard was in front of you at a stop light, there is a good chance you would give them a call.
Geek Squad is one popular brand that maximizes exposure through on-vehicle branding. Their cars are easily identifiable, so they are essentially tools for branding. Most consumers recognize those cars when they see them, and it reminds them that the Geek Squad is there when needed. Best Buy would not waste marketing dollars on car wraps if they were not pulling in some profit.
You don?t even need a company vehicle to make use of car wrapping. It is now quite common for business owners to have private vehicles wrapped for professional gain. You may want to go more flashy and creative when coming up with a design for a wrap on your personal vehicle, since you have more freedom of expression on a private vehicle. If you do have a company vehicle to wrap, you may still choose to decorate your private vehicle in a more elaborate coordinating design.
Local advertising is more difficult today, since many of the traditional forms of marketing have become useless due to technological advances. For example, you may not get much response from an ad in a local newspaper, since so many people get their news over the internet rather than from the local paper. Most companies are now advertising more online, but creative offline campaigns can still be effective. Car wraps allow you to make one investment and achieve long term results without relying on technology.
Learn more about boat graphics.find out all about car signage and what it can do for you.
Source: http://www.qldlandcareconference.com/muscle-cars/creative-small-business-advertising-car-wraps
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