Business Matters: Practical Magic ? Digital Marketing for Small ...

Presented by: Carlo Delumpa,?Hive, Inc.

Ten years ago, the best digital marketing technologies and practices were the domain of
large enterprises and organizations. Web 2.0, social media, and advances in search engine optimization (SEO) changed all that, leveling the playing field for organizations large and small. But even though most online tools are either cheap or relatively inexpensive to deploy, many small organizations are still trying to figure out how to leverage their online presence to drive business. This presentation offers a practical and pragmatic approach to planning an effective digital marketing strategy. We will discuss where platforms like Facebook and Twitter can fit into your strategy and how to best leverage them. And finally, we will revisit time-tested concepts like content and web development to help you put it all together.

Event Details:
Wednesday, November 2, 7:30 ? 9:00am
Open networking for the first 15 minutes of the event.
Beaverton Chamber Lower Conference Room
12655 SW Center Street, Suite 140 Beaverton, Oregon 97005 (map)
Bring your Brown Bag Meal, Coffee & Water Provided
Chamber Members: FREE
Guests (Become a Chamber Member): $10 at the door
*OR purchase a Business Matters! Punch Card at the door for $30 for 6 Sessions (50% discount).
Pre-registration not required, just join us.

Participants can expect to take away the following nuggets:

  • A step-by-step approach to creating a cost-effective digital marketing strategy and action plan tailored to your business
  • Real-world examples of a digital marketing strategies and plans
  • A practical understanding of social media and actionable ideas for how to best use platforms like Facebook, Twitter and LinkedIn to drive your business
  • A brief tutorial on leveraging your messaging and web content across your digital marketing platforms and outlets
  • Tools and techniques to understand whether or not your digital marketing strategy is yielding business results

About the Presenter: Carlo Delumpa
Carlo Delumpa is the owner and principal of Hive, Inc., a digital marketing firm serving small businesses and non-profit organizations in Portland, Oregon. Carlo has over 20 Carlo Delumpayears experience leading marketing strategy development and technology implementations in the high-tech, bio-tech, and the commercial publishing industries. Prior to starting Hive, Carlo spent 14 years at Hewlett-Packard Company managing web, e-commerce and supply chain transformation programs in lines of business and corporate functions. You can reach Carlo by email at carlo@hivedigitalmarketing.com or by phone at (866) 707-HIVE.

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Source: http://baccprodevelopment.wordpress.com/2011/10/10/business-matters-practical-magic-digital-marketing-for-small-businesses-and-non-profit-organizations/

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