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Marketing Strategies for New Business Owners: Free Advertising
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Home Page > Business > Business Ideas > Marketing Strategies for New Business Owners: Free Advertising
Marketing Strategies for New Business Owners: Free Advertising
Posted: Apr 30, 2010 |Comments: 0
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So, you have made the most important decision of your life, and have started your own business.? Whether the business of your choice is a traditional ?brick and mortar? business or an online venture, you probably already know that unless you get people in the front door of your business (be it real or virtual), you will NOT make any money.? There are definitely plenty of options for you to create traffic to your business website (generate traffic).? While some of the most commonly used forms of advertising like PPC(Pay Per Click), Solo Ad submission, and opt-in email lists can provide fast results; they can also get very expensive.? Fortunately, there are also some very effective marketing strategies for the new business owner that will cost you absolutely nothing.
How to Choose
If you are starting out on a very limited budget, the free advertising options we are about to discuss might be just the ticket for you.? There are a couple of things to keep in mind before choosing your strategy, though.? First, keep in mind that there is always a price to pay.? You might not be putting forth money, but you WILL have to put in the time.? Marketing strategies that are based on free forms of advertising typically take longer to yield results.? However, they usually have longevity, meaning that the advertising remains in place for a long period of time.? In fact, some of the ideas we will discuss will remain available, potentially generating traffic to your site, indefinitely.
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Free Advertising Ideas
Free Classifieds ? These sites allow you to post classified ads, similar to the kind you would publish in a newspaper.? There are many free classified sites.? Two of the most popular are Adlandpro.com and Craigslist.com.? The great things about these sites is that your ads are posted for up to 45 days with absolutely no cost to you.? Of course, there are paid upgrades that allow you to increase your exposure, but even those plans are really inexpensive.
Social Networking Sites ? This is the big trend in free online advertising, and it is part of the marketing strategies for most new business owners.? The concept is pretty simple.? Create free accounts in Facebook, Twitter, YouTube, or any other social networking site of your choice.? As you build your profile, be sure to include your site?s url.? Then, participate in the community.? Keep in mind that the purpose of these sites IS purely social.? So, be a true participant of the social aspect of the site.? Then, every once in a while, as the opportunity arises, post links to your site, or invite people with whom you have built a relationship to explore your business offerings.? This is a very powerful tool, if used correctly.? However, if you are not focused and disciplined, you could waste all your available time playing around on these sites.? So, set clear limits for yourself.
Article Marketing ? Write short articles (300-500 words)? and post them on free article submission sites like EzineArticles.? Make sure you provide real content within your articles and DO NOT use them to pitch your service or product.? Then, in the author bio or resource box, include your website?s url.? The best part about article marketing is that not only does it help you establish yourself as an authority, but it is there for good.? Unless you are spammy in your content, or pull the articles out yourself (which I don?t recommend doing), your articles will be available to those searching for your keywords for years to come.
What are you waiting for?
Now that you know you can start advertising without ANY kind of financial investment,? the only thing that?s left for you is to get started.? Make the time investment, and you will reap the rewards.? Much success to you!
Watch your traffic increase just by submitting articles with us, click here to get started.
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Marcy Amaro -
About the Author:
Marcy Amaro is a successful online entrepreneur, who has dedicated herself to creating financial wealth online. Wealth is created by those who are not afraid to attract what they desire. Her Passion is helping others who have a burning desire for success achieve their dreams. You too can succeed. ?Here is what is working for her, http://www.strategicmarketingmaven.com.
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Marcy Amaro is a successful online entrepreneur, who has dedicated herself to creating financial wealth online. Wealth is created by those who are not afraid to attract what they desire. Her Passion is helping others who have a burning desire for success achieve their dreams. You too can succeed. ?Here is what is working for her, http://www.strategicmarketingmaven.com.
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